SABC 1 for the South African Youth
Due to demographics, mostly black but accommodates, coloured, Indian and must also include White youth – African languages skewed to Nguni and English Predominantly in Urban Townships, small urban areas and peri-urban After celebrity, Pop Culture, brands; Seeking identity and focus on enjoying life Need approval/recognition; Segment is self-reliant There is a huge emotional need for safety, and the feeling that somebody is taking ownership of the problem Interested in a number of sport activities, for example soccer and basketball; Outdoor bodies Also interested in technological advancements and gadgets – focusing on South Africa Entertainment & friends are important to them. Are conscious of the inequalities of the past especially with regards to jobs and worried about the future